Where Brands
Come to Scale

Beauty's leading marketing and sales engine, connecting brands with millions of beauty enthusiasts through trial, media, and community—backed by first-party customer, review, and trend data.

16M+ 
Followers across
social channels
12M+
Members' profiles & access to their shopping behaviors
75%
Purchase within 3 months of trying an IPSY product
2,000+
Creators in IPSY’s network
Trusted By Leading Brands
“Partnering with IPSY increased our visibility and gave us the opportunity to hear customer feedback at scale, helping us better understand what customers want to see and experience.”
Hye Kim
Founder & CEO Olivaumma
“IPSY has helped Rodial reach new audiences through creators, education, and authentic experiences, building awareness, credibility, and lasting beauty relationships.”
Maria Hatzistefanis
Founder & CEO, Rodial
“Putting our product in front of 100K people at once was game-changing. Our campaign performed so well we built our strategy around IPSY’s beauty ecosystem.”
Ryan Dubbs
Founder, Dew of the Gods
“Our IPSY partnership grew from authentic discovery and strong sampling into a full-funnel relationship built on trust, feedback, and success.”
Allison Burel
Director of TV Shopping
& Business Development,
Elemis

Three Ways to Partner with IPSY

TRACK 1
Trial At Scale

Put your product in the hands of targeted, high-intent beauty subscribers across a wide audience.

TRACK 2
Marketing Solutions

Beauty’s most powerful full-funnel marketing engine. Reach IPSY’s audience across social, creator, email, and experiential.

TRACK 3
Sales and
eCommerce Growth

Unlock subscription-tested growth. IPSY helps brands grow conversion, AOV, and retention across DTC channels.

See How It Works: Case Studies
OLIVIAUMMA

Sephora Launch, Activation

Campaign Objective: 

Drive net-new, high-intent reach and awareness for OLIVIAUMMA's Sephora launch through a 360° media approach powered by IPSY's first-party data and creator-led storytelling.

  • 2-3x industry-average CTR
  • 2.3M impressions
e.l.f. Cosmetics
Product Launch, 360 Campaign

Campaign Objective: 

Drive awareness and credibility for e.l.f.’s newest launch through a 360° GTM campaign—activating education, social proof, trial, IRL excitement, and media amplification.

  • 56M total reach
  • 47M impressions across 330 creator posts
  • 5K reviews
GLOW RECIPE
Masterclass, Experiential

Campaign Objective: 

Foster deep creator engagement and buzz through an immersive educational masterclass, with full event production and guest list curation led by IPSY.

  • 200+ posts generated
  • 19M reach and 1.1M impressions
ELEMIS
Retail Launch, 360 Media

Campaign Objective: 

Drive awareness for ELEMIS' Sephora-exclusive launch among beauty enthusiasts through IPSY's sampling, print, email, and creator touchpoints.

  • 24M total reach
  • 7M impressions across 114 posts
RODIAL
Launch Events

Campaign Objective: 

Celebrate the launch of new RODIAL products through an intimate creator brunch and dinner to build awareness and credibility with creators.

  • 1.5M impressions
  • 200+ organic posts
OLIVIAUMMA

Sephora Launch, Activation

Campaign Objective: 

Drive net-new, high-intent reach and awareness for OLIVIAUMMA's Sephora launch through a 360° media approach powered by IPSY's first-party data and creator-led storytelling.

  • 2-3x industry-average CTR
  • 2.3M impressions
e.l.f. Cosmetics
Product Launch, 360 Campaign

Campaign Objective: 

Drive awareness and credibility for e.l.f.’s newest launch through a 360° GTM campaign—activating education, social proof, trial, IRL excitement, and media amplification.

  • 56M total reach
  • 47M impressions across 330 creator posts
  • 5K reviews
GLOW RECIPE
Masterclass, Experiential

Campaign Objective: 

Foster deep creator engagement and buzz through an immersive educational masterclass, with full event production and guest list curation led by IPSY.

  • 200+ posts generated
  • 19M reach and 1.1M impressions
ELEMIS
Retail Launch, 360 Media

Campaign Objective: 

Drive awareness for ELEMIS' Sephora-exclusive launch among beauty enthusiasts through IPSY's sampling, print, email, and creator touchpoints.

  • 24M total reach
  • 7M impressions across 114 posts
RODIAL
Launch Events

Campaign Objective: 

Celebrate the launch of new RODIAL products through an intimate creator brunch and dinner to build awareness and credibility with creators.

  • 1.5M impressions
  • 200+ organic posts
OLIVIAUMMA

Sephora Launch, Activation

Campaign Objective: 

Drive net-new, high-intent reach and awareness for OLIVIAUMMA's Sephora launch through a 360° media approach powered by IPSY's first-party data and creator-led storytelling.

  • 2-3x industry-average CTR
  • 2.3M impressions
e.l.f. Cosmetics
Product Launch, 360 Campaign

Campaign Objective: 

Drive awareness and credibility for e.l.f.’s newest launch through a 360° GTM campaign—activating education, social proof, trial, IRL excitement, and media amplification.

  • 56M total reach
  • 47M impressions across 330 creator posts
  • 5K reviews
GLOW RECIPE
Masterclass, Experiential

Campaign Objective: 

Foster deep creator engagement and buzz through an immersive educational masterclass, with full event production and guest list curation led by IPSY.

  • 200+ posts generated
  • 19M reach and 1.1M impressions
ELEMIS
Retail Launch, 360 Media

Campaign Objective: 

Drive awareness for ELEMIS' Sephora-exclusive launch among beauty enthusiasts through IPSY's sampling, print, email, and creator touchpoints.

  • 24M total reach
  • 7M impressions across 114 posts
RODIAL
Launch Events

Campaign Objective: 

Celebrate the launch of new RODIAL products through an intimate creator brunch and dinner to build awareness and credibility with creators.

  • 1.5M impressions
  • 200+ organic posts

Talk to our team about growing your brand, and we'll connect you to the right partner.

Let’s Build Something Together

GET STARTED TODAY